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This simple theme is great for older apartment communities with a lot of rich content. It relies on strong brand colours rather than a lot of imagery to attract prospects, and is best used by property managers that frequently update their blog for residents and prospects, and who have a strong backing from satisfied residents over the years. It can have a dark and classy feel, or can be lightened up with softer background colours coupled with strong bursts of a more vibrant brand colour. Class A, B and C properties that fulfill these criteria will be perfectly showcased with Velvet.
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