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E12: Making Your Multifamily Marketing Remarkable with Jay Baer, Best-Selling Author & Founder of Convince and Convert

ep 12

Jay Baer

Mitch Fanning, November 25th 2020

"Your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property."

You don't have a secret sauce. Oh, but you do, you say? You have nice properties, smart amenities, and friendly leasing staff? So do all your competitors. Your only advantage is experiential. So your competitive weapon is to deliver something to the residents that they don't expect, and in doing so, turn them into advocates for the property

That's our topic for this episode of Sync or Swim. 

Featuring:

Jay Baer, a trusted adviser to some of the world's most iconic brands and author of six bestselling books, including Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling. Jay is also the founder of Convince and Convert Consulting, a digital marketing and customer experience advisory firm that helps the world's most iconic brands gain and keep more customers.

What we talked about:

  • Jay's seven-generation heritage of entrepreneurship and how it affects his work today
  • What "youtility" is and how it adds value to your work
  • How to attract tenants who might be thinking of leaving the big city

Subscribe, rate, and review the podcast on your favourite streaming platform, Apple, Google Podcasts, or Spotify.

Additional Resources

How to Create Content your Audience Wants to Consume

Interview with Jay Baer, Founder, Convince & Convert

Jay Baer: Grow Your Real Estate Business With Help Not Hype

Marketing Genius Podcast: EP. 42 Interview With Jay Baer

Back to podcast next episode

Did you enjoy this episode? Listen to more...

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Sync or Swim | September, 20 2023

E73: Removing Rental Red Tape

episode 72
Sync or Swim | August, 23 2023

E72: Incentivizing The Renting Process

episode 71
Sync or Swim | August, 09 2023

E71: Avoiding Rental Scams with Cameron Choquette

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