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The Stack's logo is geometric and minimalistic. The use of the strong typography paired with soft pastels stands out from the surrounding neighbourhood.
The stacked shapes draw direct inpiration from the building's architecture and is the foundation of the logo, creating a sense of unity while maintaining distinctive flare.
The Stack uses a range of muted pastel colours enacting a playful, inviting tone.
The unique combination of pastel colours signifies the unification of nostalgia and the new of rental living in the established community.
The team was looking for a modern site with a luxurious finish, that would appeal to young professionals and families living in the city.
Their youthful and trendy brand is carried throughout every page of the site.
The Stack's website features a custom interactive floorplan navigator, giving renters full control.
To direct people to the new website, we developed a general campaign showcasing the new building and suite types.
We also ran a teaser email campaign, promoting the sparkly new property and site.
The Stack stayed top-of-mind with custom print pieces, sending prospects off with
additional information and something to remember them by.
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