Write Better, More Accurate Ad Content

 

If quality leads are lacking, your ad content may be to blame.

 

Improving the quality of your ad content is a simple way to increase your leads and ensure that the ones coming in are from the most desirable tenants. Your ads may need some attention if they include any of the following:

 

• Spelling and grammar mistakes
• Excessive capitalization
• Overuse of punctuation
• Incomplete thoughts and sentences
• Generalizations and buzzwords that don't actually say anything

 

Once you clean up the formatting, it's time to give some serious thought to what you are saying about your rental property. Like any quality piece of writing, consider the 5 W's.

 

• Who is your target audience?
• What do they need to know about the property?
• When is the unit available?
• Where is the property located?
• Why should they choose your property?

 

Don't forget to include how they should contact you!

 

Now that you've sorted out the content of your ad, it's time to really sell your property. Paint a picture of the life prospective tenants will live at your property, using language that appeals to your target audience and is consistent with the property and neighbourhood amenities.

 

Don't:

RENT NOW!!! THIS SPACIOUS , 2 BEDROOM SUITE IS LOCATED IN AN GREAT AREA. QUIET COMMUNITY CLOSE TO NIGHTLIFE.. PET FRIENDLY. CALL NOW WON'T LAST.

 

Do:

You work hard. Make sure your next home is one that promotes the ultimate in relaxation.

 

Start your morning with a cup of coffee as you overlook wooded views from your private balcony. Come home to a cozy suite with brand new appliances to create that perfect dinner. Or, walk 5 minutes in any direction from your apartment to find some of the best restaurants this city has to offer.

 

Work out in our recently upgraded fitness center, or host a party in our social room, available for use to all residents. Our on site staff is available 24 hours to assist with any questions or maintenance requests.

 

Our 2 bedroom suites are recently renovated and feature large ceilings and lots of storage. Additional storage is available on site. They're also freshly painted using beautiful, contemporary colour palettes.

 

Indoor parking is available and included in your monthly rent. Additional outdoor parking can be purchased at $30/month. All utilities are also included in your rent price, which starts at just $1800/month.

 

Call Jane at 123-456-7890 to set up a private tour of these incredible 2 bedroom units. Move in as soon as January, 2019.

 

Putting time and effort into improving your ad content is important. Start with the properties that need the most attention and work towards revising all of your ads as slowly or as quickly as your schedule allows. Remember, RentSync will allow you to edit your ad copy via the LIFT System, and will automatically sync the changes on every ILS you've turned on with RentSync!