The wait is over! View the November 2023 Rentsync National Rental Demand Report.
It's common knowledge that the majority of renters now search online when apartment hunting- this isn't a new revelation. We've been told over and over how important it is to have an online presence if you want to attract quality prospects. However, how you best utilize that online presence, hasn't been made very clear. With new listing sites popping up what seems like every month, it's very easy to get caught up on spending your advertising dollars here, there and everywhere, in order to feel like you have your listings covered over the vast online landscape.
Internet listing sites are great sources for leads, but they don't always paint the whole picture of what you have to offer as a company, a management company and a potential home. The number one best listing site that gets overlooked time and time again– is your own website.
1. A professional website will help your business gain credibility on and offline.
2. A website will save you money
3. A website improves customer service
4. A website can be used to target and promote your high vacancy buildings
3 Questions to ask yourself
1. Do you have a website?
2. Does your website currently drive at least 40% of all your rental leads?
3. Does your website portray the professional image you want associated with your company?
If you answered no to any of these questions, now is the perfect time to act and take the first steps towards investing in a new website. In the words of Benjamin Franklin "If you do tomorrow what you did today, you will get tomorrow what you got today…" Make the move today!
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