Embracing ChatGPT in Multifamily Marketing

ChatGPT is a somewhat unknown, yet valuable tool for the multifamily industry, that can help meet the internal demands of marketing and property teams when it comes to high-quality content creation.

If you’re not already familiar you may be wondering, what is ChatGPT?

ChatGPT is a free, online AI language model that enables its users to create written content with a simple or complex text prompt. Its language processing capabilities allow it to generate unique, engaging and informative results that resonate with the intended audience and with human-level writing abilities for pacing, grammar and tone of voice. Less than a year old, it’s disrupting how we look at and generate content.

Why is it important to leverage this new technology now, and why multifamily?

Skill Stand-In

Not every multifamily marketing team has a dedicated person to assist with writing or marketing collateral, or the time to spend on it. 

By leveraging ChatGPT any property manager, marketer or administrator can create unique content for rental listings, email responses, website pages, marketing materials and more, by providing the AI with basic details like property location, target demographic, topic and format.

While it takes some practice to get the right prompt to generate what you’re looking for, a little trial and error can get a user of any technical level to a decent result. The best practice when creating a prompt is to provide the what, the why, to whom, the tone of voice and the length you’re looking for. 
 

Protect your budget and your time

ChatGPT presents a cost-saving alternative to hiring a freelance writer. If you don’t have a large marketing budget, it’s a great opportunity to use the AI to create custom content in your brand’s tone and style, for free! 

Not only can ChatGPT fill a skill gap, but it will save time for your existing marketing personnel too. ChatGPT provides a great jumping-off point to help reduce writer's block and overall time spent editing. It can create marketing taglines, write colourful descriptions for print collateral, and even summarize data for marketing trend reporting. The time saved will be pretty substantial to a marketer, and after all, time is money!

Customize your lead nurturing

Is your leasing team's communication falling flat? It might be time to dial into customized messaging for better results. If your target demographic just isn’t converting for a particular building or community, leasing personnel can use ChatGPT to create a convincing, individual sales pitch by entering the prospect’s details. Keep personal data like last names, contact details, birthdays, and any other sensitive data out of the prompt. 

The prompt takes 30 seconds to write, and the result is instant. Edit the text as necessary and send it off in no time at all!

Example: 

Keep up with trends

As we continue to evolve our existing technology and create new options in the future, it’s pivotal to not get left behind. We saw this with virtual tours over the past few years and further back with online rental listings and property websites.

AI generation is guaranteed to become a skillset that becomes more and more prevalent as it’s integrated into our work and ingrained in our lives. 

By getting on board now with AI content generation leader - ChatGPT, you’re setting yourself and your team up for success now, and in the future. 
 

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Does Rentsync incorporate ChatGPT into the Rentsync Platform? 

Yes, coming soon! As an industry first, Rentsync users will soon be able to generate Property and Location descriptions using ChatGPT!

No technical know-how is needed -- we're doing all the work behind the scenes to prompt the AI and use the existing property data in our platform to give you instant, engaging results!

Keep an eye on your Rentsync account for an access announcement soon.