Consider your audience and make sure you're being agile. The multifamily space is so dynamic and so diverse that the same tactics don't work across the board. So, you really have to pay attention to who your audience is and ways that will best reach them." — Roselyn D'Ascanio, Marketing Manager at Starlight Investments
Adapting your multi-family marketing strategies to the unpredictable and remote-based digital environment that has been forced upon us is a challenge we are all facing.
Roselyn D'Ascanio, Marketing Manager at Starlight Investments sits down to share some of her insights about how she is adapting her approach to accommodate a COVID world.
What we talked about:
- How COVID fast tracked the digital transformation within the multifamily sector
- How the resident mindset shift has influenced multifamily marketing
- Having a digital presence is table stakes, and no longer just a "nice to have"
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