Winning Strategies to Reach Renters in a Competitive Leasing Season

We know how challenging it can be to grab the attention of potential renters in a competitive leasing season. With so many options available, standing out from the crowd is crucial. That's why we're here to share some new and tried and true strategies that will help you optimize your marketing efforts and secure new leases.

Building a compelling online presence:

First impressions matter, right? When prospective renters land on your website, you have seconds to captivate them. That's why it's crucial to give your website a makeover and make it shine! Every aspect counts, from the design and content to mobile responsiveness and loading times. In fact, recent statistics reveal that a well-designed website increases credibility for 75% of users which is vital if you want renters to explore further and ultimately book a tour.

An attractive and user-friendly website has a well-planned layout, showcases your brand to increase trust, and features high-quality media, detailed floorplans, and virtual tours. Plus, it should be easy to navigate, whether your visitors are on desktop or mobile devices. Don't worry if you're pressed for time; multifamily website theme templates are a great way to update your website quickly and easily.

Utilizing multiple Rental Listing Sites for maximum exposure:

To reach a larger pool of potential renters, you should be advertising your property on multiple rental listing sites (RLS). By leveraging Canada’s top listing sites like Rentals.ca, Zumper, Padmapper, RentFaster, RentCanada, RentBoard, or Louer, you can expand your reach and increase the chances of attracting qualified leads. You’ll want to make them compelling with high-quality visuals, detailed descriptions, and accurate pricing. Don’t forget to regularly update your property details to ensure they're fresh and reliable.

Plus, with options available that allow you to “bundle up” your RLS’ through the new Rentals.ca Infinity Bundle, you can easily access Canada’s top sites in one simple subscription. Not only is it easier to manage, but you’ll also be set up with exclusive features that help you optimize your listings and content. Ultimately, advertising on multiple RLS’ improves visibility, attracts a wider range of potential renters, and fills vacancies more efficiently. 

Crafting persuasive property descriptions:

With property descriptions, it's all about selling the dream and helping prospects imagine what it would be like to live at your property. Highlight the key amenities and features that make your property unique. Do you have in-unit laundry, a pet-friendly policy, or a state-of-the-art fitness center? Let potential renters know! Use persuasive language that evokes emotion and paints a picture of the lifestyle your property offers. And, of course, don't forget to include all the essential details like rent, lease terms, utilities, and any special promotions.

You can even use ChatGPT or if you’re a Rentsync client, you’ll soon be able to update your property descriptions in-app with our AI integration with a simple click of a button!

Implementing targeted advertising:

Now it's time to get your property in front of the right eyes. For this strategy, Pay-per-click (PPC) advertising will be your best friend with platforms like Google Ads, Facebook Ads, and our newest addition: TikTok Ads. With these options, you can target with relevant keywords, matching ad copy and interests to reach your ideal renters via the online channels they visit most often.

For example, if you’re hoping to reach a younger demographic, TikTok is a great way to reach this group and significantly boosts traffic to your website. Retargeting campaigns are a powerful tool to keep your property top-of-mind by reminding potential renters about your unique space after they've visited your website or engaged with your social media pages. 

Elevating the experience with virtual tours and interactive floorplans:

Virtual tours and interactive floorplans are a dynamic duo and have revolutionized how potential renters explore properties. Virtual tours provide an immersive experience, allowing viewers to step into your space from the comfort of their own homes. Interactive floorplans add another layer, giving renters the option to get a feel for where the exact units they’re considering are, within your building.

Prospects can navigate through the floors of the property, select unique units and visualize the flow of their desired suite. By combining virtual tours with an interactive floorplan tool, you can provide an engaging and comprehensive experience that showcases your property in its best light. Use these two tools together to give potential renters the power to explore and envision themselves in your space, making it more likely for them to choose your property as their next home.
 

Congratulations, you now have a tool kit of winning strategies to reach renters and fill the top of your leasing funnel!  

To recap:

• Create a compelling online presence with an attractive and user-friendly website that sets the stage for success. 

• Craft persuasive listing descriptions that highlight your property's unique features and amenities. 

• Utilize multiple rental listing sites like Rentals.ca, Zumper, Padmapper, RentFaster, RentCanada, RentBoard, and Louer, and “bundle up” to maximize exposure and attract qualified leads. 

• Implement targeted advertising with pay-per-click and retargeting campaigns through Google and social media to reach your ideal renters effectively.

• Elevate the experience with virtual tours and interactive floorplans, providing potential renters with an immersive and engaging way to explore your property.
   

By incorporating these strategies into your marketing efforts, you'll differentiate yourself from the competition and capture the attention of renters in this highly competitive market. 

Remember, success lies in creativity, adaptability, and providing an exceptional experience. Stay ahead of the game by continuously optimizing your strategies, and strive to deliver outstanding customer service. With these winning strategies in your arsenal, you're well on your way to securing new leases and thriving in the competitive leasing season. Best of luck, and may your multifamily property shine brightly among the rest!
 

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Hey Rentsync members! Want to keep the momentum going after implementing these strategies?

Rentsync Tours offers a streamlined and time-saving process for moving prospects through the leasing funnel! Our new, in-app property tours management tool can help you identify and nurture quality leads with our automated and customizable features.