The wait is over! View the September 2023 Rentsync National Rental Demand Report.

  • Software
    • Content Management System
    • Listing Management
    • Lead Automation
    • Reporting & Analytics
  • Services
    • Website Design
    • Digital Marketing
    • Lease Up Marketing
    • Creative Services
    • Floorplan Navigator
  • Integrations
  • Resources
    • Blog
    • Podcast
    • Theme Gallery
    • Our Work
    • Customer Stories
    • Knowledge Base
    • The Waverley Case Study
    • Muse Case Study
    • Demand Report
  • Careers
RentSync LogotypeRentSync Logotype
EN Hey!

Multifamily Marketing

How to Create a Memorable Logo for Apartment Buildings

Team Rentsync, June 1st 2021

Your logo is crucial to making a good first impression with prospective tenants, it's the face of your brand, it's what will draw people to get to know you more. With so many property and corporate brands out there, it can be a little overwhelming when it comes to making decisions on your visual identity, so let's go over the basics.

Ask the right questions

Every good design starts with getting the right information, and to do that we have to ask the right questions: who, what, where, when, and why.

  • Who are you, who are you providing a space for, and who is your competition?

  • What do you represent, what do you offer, and what are you trying to achieve?

  • Where is the property located? 

  • Where do you see yourself in the future? 

  • When will the property be ready, and when will the next steps be taken? 

  • Why is this so important? 

  • Why should prospects rent here and not somewhere else? 

These are some of the questions that help build your brand identity and help us answer the 'hows'. However it may seem, no question is ever too small or too big. Sometimes you don't have all of the answers, and that's OK, we're here to help fill in those blanks.

Create a clear vision

Some companies know exactly what they're looking for when it comes to brand tone and style, and others need some guidance. There's no right answer when it comes to what approach to take, but it should be consistent with the property and demographic. Identifying some keywords will help set the right tone, decide key design elements like colours and fonts, and guide concepts; serious vs. playful, high-end vs. casual, traditional vs. modern, etc. Establishing the desired feel gives us a strong starting point for putting together moodboards and initial concepts.

Example Moodboard for Innovation Towers

Keep it simple, stupid

Simple isn't bad, it's actually really important because a simple logo is going to be… well, simple to remember. 

When we look at some of the most recognizable brands in the world like Nike, Apple, or Google, and separate the logo from the rest of the brand, we're left with a lot of room for interpretation. A logo's job is to capture the essence of your brand, to identify and give us just enough information. We need logos to be impactful and memorable more than we need them to be oversaturated with visual information—the rest of the brand can do the heavy lifting, so don't overcomplicate!

Logo Concepts vs. Final Design: South Pointe Gardens

Be unique

It's hard to ignore the clichés of the industry sometimes, but try your best not to get too caught up in the obvious. It's best to keep an open mind, and not close doors on concepts too soon out of fear of not fitting in or trying to play it too safe.

Check out what your competition is doing, but use it as an opportunity to set yourself apart, not to follow in their footsteps. Remember that it's better to stand out from your competition, not match them.

If you're always looking in the same place, you're always going to see the same things, so it can be especially helpful to look at brands outside of the industry for inspiration, too. Consider brands that share the same target demographic, similar location, common values, or desired personality.

Be versatile

As the face of your brand, your logo is going to be everywhere, so the more versatile it is the better. Again, keep the design simple, and take into account where your logo will be used; website, social media, signage, swag, etc. Maybe you don't always need a tagline, or maybe you need a vertical version for your brochures—you'll definitely need one in black. It's important to cover all use cases with variations of your logo to get the job done, no matter what.

Example Logo Variations: La Vie Luxury Living

Follow through

"The brand is really where the personality comes into play...the logo is the face, but you don't know somebody you just meet by looking at their face, you have to get to know their personality...that's the difference between the logo and the rest of the brand, really." – Kristen Cardwell, Marketing Designer at Rentsync

However important the logo may be, a logo doesn't equal a brand. Now that you've put a face to the name, it's time to show the world your whole personality and develop the rest of your brand. Your website, print, and digital marketing materials should be consistent and allow prospects to get to know you better through design, imagery, and language. Since you've already asked the hard questions, established a tone, and sorted out your look, you're off to a great start!

For more about design and branding for multifamily, listen to this episode of Sync or Swim, "Designing a Multifamily Brand from the Ground Up," with Kristen Cardwell, Marketing Designer at Rentsync.

If you're ready to begin the process of branding your property or corporation, visit our creative services page to see how our designers can help elevate your multifamily brand for success.

Back to blog next post

You might also like...

see post
News

September, 14 2023

A First in Canada: Federal Government to Remove GST on New Rental Builds

see post
Demand Report

September, 13 2023

Rentsync National Rental Demand Report: September

see post
Multifamily Marketing

August, 28 2023

Interact & Convert: Five Apartment Website Features That Convert Leads Into Leases

want more great content?

RentSync Footer Logotype

SolutionsExpand Solutions Menu

  • Services
    • Website Design
    • Digital Marketing
    • Lease Up Marketing
    • Creative Services
    • Floorplan Navigator
  • Software
    • Content Management System
    • Listing Management
    • Lead Automation
    • Reporting & Analytics

CompanyExpand Company Menu

  • About Us
  • Listing Connections
  • Careers
  • Integrations
  • Security
  • Contact Us

Solutions

  • Services
    • Website Design
    • Digital Marketing
    • Lease Up Marketing
    • Creative Services
    • Floorplan Navigator
  • Software
    • Content Management System
    • Listing Management
    • Lead Automation
    • Reporting & Analytics

Company

  • About Us
  • Listing Connections
  • Careers
  • Integrations
  • Security
  • Contact Us

Head Office

672 Dupont Street, Unit 504

Toronto, Ontario

M6G 1Z6

905-397-5088

St. Catharines Office

271B Merritt Street, Unit 4

St. Catharines, Ontario

L2T 1K1

905-397-5088

905-397-5088

2021 Report on Business – One of Canada’s top growing companies
Rentsync ranks no. 81 on the 2020 GROWTH List
Growth 500 - One of Canada's fastest growing companies
Glassdoor Jobs
  • Cookies
  • Status
  • Privacy Policy
  • Terms of Use
  • Sitemap
Rentsync on LinkedIn
Rentsync on YouTube
Rentsync on Instagram
Rentsync on Facebook
Rentsync on Twitter

Manage cookie settings

Rentsync collects cookie data to provide a better user experience, but we offer you choices regarding how we and our third party providers collect and use the cookie data. 

  • Necessary Cookies
  • Targeting and Tracking Cookies
  • Necessary Cookies

    These are essential in order to enable you to move around the website and use its features. If you do not allow these cookies, you won't be able to use our site properly.

  • Targeting and Tracking Cookies

    These record your visit to the Rentsync website, the individual pages you visit, the links you follow and the type of device you use. Our use of these cookies might also mean that you may see Rentsync adverts on other websites. Our partners may also use information recorded by these cookies to see how well their ads are performing. If you do not allow these cookies, you may see more content and adverts that do not match your interests.

    We use cookies from third-party advertising partners to deliver relevant advertisements to you both on the Rentsync website and on other websites. To opt out of a third party's use of cookies and behavioural advertising, you must visit their website and follow the specified opt-out procedures.

Ready to start your project? Consult with our team today! Image

Ready to start your project? Consult with our team today!