The wait is over! View the November 2023 Rentsync National Rental Demand Report.
The wait is over! View the November 2023 Rentsync National Rental Demand Report.
I was watching a great webinar yesterday on the value of mobile technology. It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.
During the presentation the speaker brought up an excellent point that is often overlooked – you should first make sure that your product appeals to a mobile audience before marketing to them. In our case it means that we should first determine if a mobile savvy user would be happy living in the apartment buildings that we're marketing. Does the product cater to the lifestyle of the renter?
The first thing that comes into my mind is signal strength. Can a renter have strong signal strength in their unit and around the building? Most mobile users are fanatical and they are attached to their cell phones. They use them everywhere they go to stay connected to their peers. In fact, the majority of cell phone users have their cell phone within 3 feet of them at all times. So, will they be able to write and receive text messages and emails anywhere around the building?
The second thing to think about is communication. Can the renter communicate with their building managers or the property management company using their mobile device? Can they send an email or text message to their building managers? Can they subscribe to a text message notice? Can they visit a mobile website to request a maintenance visit?
So before you start targeting mobile renters, ask yourself, "Does my product fit the lifestyle of mobile savvy renter?"
Manage cookie settings
Rentsync collects cookie data to provide a better user experience, but we offer you choices regarding how we and our third party providers collect and use the cookie data.
Necessary Cookies
These are essential in order to enable you to move around the website and use its features. If you do not allow these cookies, you won't be able to use our site properly.
Targeting and Tracking Cookies
These record your visit to the Rentsync website, the individual pages you visit, the links you follow and the type of device you use. Our use of these cookies might also mean that you may see Rentsync adverts on other websites. Our partners may also use information recorded by these cookies to see how well their ads are performing. If you do not allow these cookies, you may see more content and adverts that do not match your interests.
We use cookies from third-party advertising partners to deliver relevant advertisements to you both on the Rentsync website and on other websites. To opt out of a third party's use of cookies and behavioural advertising, you must visit their website and follow the specified opt-out procedures.