4 Key Takeaways from Mastering Multifamily Websites: Turning Prospects Into Renters

In our live webinar, "Mastering Multifamily Webinars: Turning Prospects Into Renters," marketing and design experts explore how to improve your corporate and community websites to catch up to consumer’s ever-evolving digital needs so you can fill your leasing pipeline with a visually compelling and high-converting purpose-built multifamily website.

We cover a number of topics including how to make your brand shine with website design, best practices for optimizing your website and guiding your prospects through the rental journey, and how to determine whether your rental website needs a refresh.

In this live conversation our brand and marketing strategists explain why renters leave your website, how to leave a lasting, and positive, impression with potential renters, important tactics that ensure you are converting prospects on your website, and when you need to consider refreshing your rental website. If you missed the event, don't worry, we've put together some key takeaways, and made the webinar available for download, so you can leverage all the strategies we discussed.

1. The Importance of Websites and Why Renters Leave

LeighAnn Frommann, Product Marketing Manager, Services at Rentsync explains the increasing importance of a rental website. Why it's paramount to your marketing and leasing strategy, and the reasons why renters stay, and engage, or why they decide to leave.

2. How to Make a Good Impression with Rental Prospects

There are a number of ways to make a good impression with prospective renters through your website. Kristen Cardwell, Creative Lead at Rentsync, digs into the fine details that make your brand shine online. She explores the layout, elements, and media you need to make a lasting, and positive, impression on rental prospects.

3. How to Guide Renters Through the Funnel

Once a rental prospect has engaged with your website, it’s important to ensure you understand the rental journey so optimize your pages. Giacomo Ladas, Digital Marketing Strategist at Rentsync walks us through key conversion points that can make a big difference for your web traffic to lead ratio.

4. When to Consider a Website Refresh

It’s important to be consistently evaluating and updating your website. LeighAnn Frommann shares our Website Health Checklist to help you evaluate whether or not you are due for a website refresh.

For the full conversation and to hear the audience Q&A make sure to download the full recording here.